The economic slowdown is still affecting demand in some of the traditional American markets, which is why Canadian companies are encouraged to consider other export markets as well.
With that in mind, the Wood Manufacturing Council has planned a number of initiatives to address that new reality. They don’t just want Canadian companies to survive, they encourage them to go global and thrive.
The Wood Manufacturing Council will offer Going Global—a series of five hands-on workshops that give entrepreneurs, executives and managers in the advanced wood-manufacturing industry the information they need to compete in the global marketplace and capitalize on a world of opportunity.
The workshops will help companies to identify and research the export markets that are best for their products and understand the challenges, opportunities and complexities of global trade.
- Discover how to plan, finance and manage profitable export activity.
- Hear about and analyze wood-industry export success stories.
- Plug into exporting resources and education opportunities.
- Assess your company's overall readiness for global trade.
Workshops are now scheduled
WMC says that since people are busy building their businesses, they are taking the seminars on the road. Workshops will be held across Ontario throughout 2012 to give easy access to up-to-date insights into international trade realities and strategies.
Designed for wood industry professionals and facilitated by a seasoned trade expert, each half-day Going Global workshop is designed specifically for professionals, entrepreneurs, executives and managers in the wood-manufacturing industry.
Introduction to International Trade uncovers and analyzes the full range of principles, resources and best practices of exporting success. This workshop is the perfect overview of all topics and will help you decide whether Going Global is right for your business.
International Trade Research and Marketing is a jam-packed resource that explores research principles, practices and techniques, sources of information, types of data analysis, the decision to market abroad, market-entry strategies and the positioning of your products, brand and company.
Cultural Aspects of International Trade is an extremely popular workshop that investigates the influence of culture on consumption, the cultural components of negotiations, the development of cultural intelligence and the preparation of workers to travel and work overseas.
Supply Chain Management and Importing carefully examines importing best practices, international commercial terms, trade documents, the reverse supply chain, and planning, production, delivery and inventory management.
International Trade Finance takes a hard look at financing rules, regulations, sources, opportunities and risks.
For more information visit their website at www.wmc-cfb.ca/goingglobal/on
Dates and Locations:
Introduction to International Trade
Hanover March 1
Thunder Bay March 6
Kitchener March 8
(Thunder Bay to be broadcast live to Kenora, Dryden and Fort Frances)
International Trade Research and Marketing
Toronto March 28
Supply Chain Management and Importing
Toronto March 28
Cultural Aspects of International Trade
Toronto March 29
International Trade Finance
Toronto March 29
