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Cutler Forest Products announces deal with GRASS Canada

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Jonathan Glick and Manuel Koessler.

 

Cutler Forest Products is pleased to announce a new deal with GRASS Canada.

Under the agreement, Cutler Forest Products will use GRASS hardware for its manufacturing operations and act as a distributor for GRASS in the Ontario market.

GRASS manufactures hardware for the kitchen cabinet and furniture industries and Cutler Forest Products Inc. is one of the largest wood products facilities in Canada and one of Ontario’s largest wholesalers and fabricators of wood products.

In an ongoing effort to build its market share in Canada, GRASS was looking for a partner with extensive knowledge in the Ontario market, says Manual Koessler, general manger, GRASS Canada. He says Cutler is the perfect partner with more than 35 years experience serving the market and a strong presence across various segments of the industry, combined with a fully-equipped distribution set up which includes 180,000 square feet of warehouse space and its own fleet of trucks.

“Cutler is the perfect fit for us, they appreciate the technology and quality products we offer,” Koessler says. “This new partnership will be good for Cutler and it will be good for GRASS and help us meet our future growth targets.”

Jonathan Glick, president, Cutler Forest Products says that the decision to partner with GRASS makes a lot of sense for the company as it continues to diversify its product range and further increases quality to set it apart from the competition. And adding the distribution of hardware will add yet another level of diversification.

“Before GRASS came along we were importing an average of two to three containers from Europe annually,” Glick says. “These containers were filled with hinges, slides and other fittings used exclusively for Cutler’s manufacturing programs supplying big box retailers.

“Almost all of our programs with these retailers will now be converted and supplied using GRASS hardware, which makes us a substantial partner/customer for GRASS from the get go and allows our retail customers to sell case goods fitted with the highest quality European hardware,” Glick says.

He added that by bringing this type of quality - top-notch built quality with top-of-the-line hardware - to big box retail, they are blazing a new trail.

“We manufacture a quality product and we wanted quality hardware. I see big market potential for this kind of product and the fact that we are getting large orders in this economy tells me we are on the right track,” Glick says.

“We are always looking to diversify our products range and we are making a big statement by going for a quality product at a reasonable price. There is some real long-term benefit to consumers as well because they get good value.”

“This is good news all around,” Koessler says. “We are growing our market share in Canada with this move. Not only are we now the OEM supplier for Cutler, but we are also getting a strong partner for our distribution in Ontario.”

Koessler also praised Glick and his team for making this deal happen so quickly. What can often be a year-long process only took a couple of months because both parties saw the upside in this mutually beneficial partnership and wasted no time implementing their new plan. Both GRASS and Cutler look forward to future success in the Ontario market.

Later this spring, Cutler will also open its new showroom, which will feature a large, permanent display of the latest GRASS products.

“You can spend a lot of time talking about quality,” Glick says, “but it’s so much easier to just show people. We want our customers to be able to come here and see for themselves. We will also do a kind of ‘lunch and learn’ for customers where they can come to our showroom and then tour our production facility.”

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