Subscribe/Advertise/Contact Us/Links/Digital Editions
CR Onsrud March 2019 Video Leader
Site Menu

Cefla Finishing Group expands sales team in Canada

Share this story

Joe Sanders

Cefla Finishing, a world leader in finishing, decorating and digital printing for woodworking and other industries, has hired sales area manager Joe Sanders to work with customers and prospects in Quebec, the Maritimes and British Columbia.
As a former member of the Cefla team, Sanders is uniquely qualified to explain every aspect of the company’s innovative products and how they advance customer objectives and the industry as a whole.
Sanders has previously worked for Cefla between 2004 and 2009, establishing the company’s Canadian Division, mobilizing a team of sales professionals, creating a distribution network, promoting new product lines and establishing a highly successful marketing strategy that captured 65 per cent of market share in less than four years.
“We are extremely happy to have Joe joining our Cefla family again,” says Brent Warren, sales manager at Cefla North America.
“We believe that his extensive knowledge in the finishing market will be a great advantage for all our Canadian customers looking to find new solutions for their businesses.”
Prior to his first tenure with Cefla, Sanders co-owned several companies including Gisa Solutions, T.N.A Wood Technology, and Co.Mec International, Inc. all of which specialized in high-tech equipment for the wood, plastic and stone manufacturing and transformation industries. 

Proudly serving the industry since 1987
Blum April 2019 Aventos 300 Banner
2015 Generic Productivity 300
Interzum 2019 Right Banner
SCM March 2019 LIGNA
Eldorado Custom Drawers July17
Akhurst -- Right Banner
Grass 2019 Rotating Tile 250
ExFactory Jan 2019 Auction Banner
WMS 2019
Elias March 19 Right banner
Smartech Membrane Feb 2019
Hoffmann Dec17 Right Banner1
Biesse Banner April 2019
NR Murphy -- Right Banner Ad
© KLEISER MEDIA INC., 2019 Woodworking Magazine