Photo: Contributed
Every signature at Blum’s interzum booth supports a good cause.
Austrian fittings manufacturer Blum has run its social campaign at trendsetting interzum for 34 years and again this year, the family-owned company donated about $45 per signature in its visitors’ book to Light for the World. The donation amounted to more than $150,000.
Visitors to interzum in Cologne are familiar with the procedure. They are asked to sign the visitors’ book at Blum’s booth for a good cause. Blum has made a donation per signature to a charity for the last 34 years.
This year, the donation again went to Light for the World. $45 per signature — that is what it costs to finance an eye operation for people who have gone blind from cataract in the poorest regions of the world. This year’s donation will pay for 3,322 operations to restore people’s eyesight.
“We want to support those who need our help most urgently,” says Managing Director Philipp Blum. “People who can see can play a full and active part in society and shape their own future.”
Light for the World is an international relief organization based in Austria, with representations in Germany, Switzerland and other countries.
