Photos: Woodworking
interzum 2021 will be held as a virtual event.
interzum 2021 will be held May 4-7, as a purely digital event.
“What our exhibitors need now is planning certainty,” says Koelnmesse’s Chief Operating Officer Oliver Frese of the decision to move the event online.
“In view of the fact that the pandemic situation continues to develop so dynamically and in close consultation with the sector, we’ve decided to hold interzum as a purely digital event. We had deliberately designed the trade fair concept to allow us to switch from hybrid to digital at any time.”
“With our digital solution interzum@home, we’re offering suppliers to the furniture industry and interior design sector a highly attractive platform for presenting their innovations on a digital global stage that can undoubtedly be considered state of the art,” he adds.
“In these extraordinary times, Koelnmesse’s interzum@home offering provides us with an optimal way to bridge the gap until interzum 2023,” says Dr. Andreas Hettich, chairman of the interzum advisory committee. “That’s very welcome from the industry’s side. The digital platform enables us to present our products and innovations to a broad audience and thus achieve maximum reach, even if it certainly can’t replace a physical trade fair.”
Market leaders Hettich, Blum, Häfele and Vauth-Sagel, have already announced that they will be presenting their new launches digitally on interzum@home.
As the leading international fair for the supplier industry and a think tank for the interiors sector, interzum@home provides companies with the infrastructure and event character they need for observing current trend developments and defining fundamental structural changes within the sector and society. More than anything else, however, it’s the right place for generating tomorrow’s business and developing it for the day after tomorrow – in keeping with interzum’s guiding principle: “Creating tomorrow’s living spaces together.
Digital tools for maximum reach
The digital platform’s goal is to maximise overall reach in the current situation: developing new international contacts is just as important as maintaining contacts with existing customers.
“Going forward, digital reach will be factored in as a new and additional success criterion for all our trade fairs,” says interzum director Maik Fischer.
“To a very large extent, interzum@home lives from and for networking: It gives exhibitors and visitors a way to identify exactly the right person for their personal business from among all those taking part, for instance. The visual Discovery Graph is a very simple, entertaining and interactive tool for finding relevant contacts and companies – either via the networks, personal contacts or a match with the specified interests,” continues Fischer. But besides networking, interzum@home will of course focus on products and insights too. The digital exhibitor showroom, appearances on the Product Stage, round tables and virtual cafés are just some of the many possibilities for presenting products and solutions, knowledge and trends. Even in the face of the pandemic, this ensures interzum will reach a global audience – and therefore also decision makers and opinion leaders on every continent.
Digital participation packages available now
Over the next few weeks the trade fair team will be conducting webinars with live demonstrations for various markets in order to present the functionalities and possibilities provided by the digital platform live. In addition, a wealth of information about all aspects of interzum@home is available from the interzum website. The interzum team is committed to providing the best-possible support and assisting all companies participating in interzum@home with the implementation of an optimal presentation.
