Biesse Group will hold its Biesse Inside Spring 2021 event in person and online May 10-28.
This global event will feature all divisions, with the latest technology from Biesse, Intermac and Diamut in a well-rounded content-rich event.
The special spring edition will include in-person showroom demonstrations and guided tours that comply with health and safety protocols, as well as online tech webinars and in-depth sessions, to connect with Biesse experts from home.
To be held at the Pesaro Campus and on https://inside.biessegroup.com/ with a new edition of the global Biesse Group event, dedicated to the latest solutions for machining wood advanced materials, glass and stone.
The Biesse and Intermac showrooms in Pesaro will open their doors to the over 60 machines, products and digital services that are waiting to be discovered, fully respecting protocols for the health and safety of customers, employees and the workplace.
Thanks to an online booking system dedicated to the event, customers can book their visits and technical demonstrations autonomously, on the basis of daily availability and in compliance with safety regulations.
Through a single registration on https://inside.biessegroup.com/, customers will be granted access to a rich program schedule that will put the spotlight on technological innovation offering the latest news about products and processes. The online version of the Inside Spring event will be built around “Technology in Action” with its premium in-depth and exclusive content, tech videos about cutting edge technology translated in eight languages and broadcast in streaming for different time zones: America, Europe and APAC.
During the video broadcasts customers will be able to interact with experts thanks to a chat that remains open the whole time and allows them to communicate in their local language, with the added option of activating a video call for a one-to-one meeting.
The MAKE & TALK series will also continue with its in-depth sessions and success stories regarding today’s challenges.
Videos of all presentations and discussions will be available following the event at: digitalarena.biessegroup.com
“It will be a borderless group event spanning all the technology produced by Biesse, Intermac and Diamut, an international moment that is not to be missed,” says Federico Broccoli, Biesse Group chief commercial & markets officer.
“We are offering customers anywhere in the world a complete formula that spans all divisions and blurs the lines between the in-person and digital experience.
“By streaming the demonstrations and providing video calls with our local sales force, we are ensuring that even those who cannot come to Pesaro in person will be able to participate in this truly international event,” says Broccoli
“We are opening the doors to our showrooms in the spring, moving the Inside event forward and confirming the hybrid formula we adopted last October, which proved successful on several fronts: in fact, this strategy ensures that our customers can interact, share and participate whether in person, at our showrooms, or digitally through the Digital Arena platform,” says Raphaël Prati, Biesse Group chief marketing & communications officer.
“We invested significant resources in expanding our digital ecosystem, both in terms of tech innovation, for products and services, and in terms of the way we relate with customers all over the world. Digital channels are a new means of remaining in touch, offering everyone access to our showrooms, even when they are not physically present in Pesaro.”
