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Garnica appoints Álvaro Gonzalez as its new CEO

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Álvaro Gonzalez




Garnica, a leading manufacturer of premium sustainable plywood, has announced the appointment of Álvaro Gonzalez as the new CEO, effective May 13.
For the last four years, Gonzalez has been living in the U.S., working as the regional director for Cosentino. He also held senior positions at Procter & Gamble, L'Oreal and Organización Gómez de Zamora.
With more than 20 years of experience working across five continents, Gonzalez brings a dynamic set of skills to his role and expertise ranging from sales to retail, marketing and logistics.
Expressing his excitement about the role, Álvaro said, "I am honoured to join Garnica as CEO during this time of extraordinary transformation within the industry. For more than 80 years the company has been a leader in responsible practices and relentless innovation, and I am committed to upholding and advancing this legacy.”
He also emphasized his alignment with Garnica’s core values, adding, “I am deeply motivated by Garnica’s steadfast commitment to its clients and sustainable practices as well as its ongoing mission to achieve excellence in all aspects of its operations."
In addition to overseeing global operations and facilitating meaningful growth, Gonzalez will support Garnica’s ongoing initiatives to better serve the growing customer base across the U.S. and Canada.

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