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Relationships through uncertainty

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WMC by Audra Denny
Audra Denny is president of the Wood Manufacturing Council
www.wmc-cfb.ca
She can be reached at: adenny@wmc-cfb.ca

Canada is currently facing economic uncertainty, particularly regarding the implications of tariffs and what that means to key industries.
This uncertainty has prompted many businesses to alter their buying and selling behaviours, adjust operational practices, or pivot on both new and ongoing projects. A constructive aspect of navigating unpredictability is the opportunity it creates for fostering a sense of community. As businesses and organizations collaborate, they can enhance their collective response and present a unified front.
The Wood Manufacturing Council recently participated in the Canadian Hardwood Bureau’s (CHB) spring meeting held in early April in Montreal, Quebec, alongside 100 other delegates. The agenda featured an insightful presentation on hardwood promotion, led by Adam Taylor, a professor and wood products extension specialist from the University of Tennessee. Additionally, Kate Lindsay, senior vice president and chief sustainability officer at the Forest Products Association of Canada (FPAC), provided an update on the European Union’s Deforestation Regulation (EUDR), informing members of the latest developments. Shaun Rowe, chairman of CHB and representative from Quality Hardwoods, briefed attendees on the bureau’s recent initiatives, including a joint tariff statement issued in collaboration with the National Hardwood Lumber Association (NHLA), and efforts to communicate this statement to Canadian and provincial officials.
Each session at the CHB spring meeting sparked engaging discussions on tariffs and the industry’s current and future responses.
While the dialogue remained respectful, participants passionately voiced various proposed solutions and expressed their frustrations regarding the lack of information from officials. These discussions highlighted the growing sense of community as attendees came together, and realized they are not alone. Although all the information and solutions are not known, the growing sense of community is invaluable.
The Wood Manufacturing Council (WMC) recognizes the vital role of community within the industry and is committed to fostering robust relationships with key associations in the value-added sector. The recent spring meeting underscored a renewed commitment between the WMC and the Canadian Hardwood Bureau (CHB), as the council pledges to support the bureau in its continued efforts and operations. This partnership will facilitate various initiatives, including grading, promotion of wood and the industry, advocacy, education, training, and more.
The Wood Manufacturing Council will continue our efforts to bring together stakeholders in advanced wood processing and provide opportunities for networking and collaboration. The next CHB meeting is scheduled to take place at the NHLA Convention in October, and all members are encouraged to attend both events to continue on the path of support and collaboration as we seek solutions together.
To stay up to date on the Wood Manufacturing Council, visit www.wmc-cfb.ca

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