The Wood Manufacturing Council (WMC) has recently renewed its partnership with the Canadian Hardwood Bureau (CHB), reinforcing a long-standing commitment to collaboration in the hardwood industry. This renewal also strengthens ties with CHB’s American counterpart, the National Hardwood Lumber Association (NHLA), forming a relationship on shared priorities and initiatives: hardwood grading standards, education, and broader industry awareness.
Each year, Canada exports approximately $163 million in hardwood lumber to the U.S., while importing around $195 million worth of species less common here—such as red and white oak, walnut, yellow poplar, and basswood. These imports are vital to Canadian mills, manufacturers, and builders. In turn, Canada supplies the U.S. with prized native species such as maple and birch, which make up 46 per cent and 17 per cent of American imports from Canada, respectively. This two-way trade reflects an integrated and interdependent industry.
Canadian hardwood is recognized worldwide not just for its quality, but for its environmental and health benefits. As a renewable, biodegradable product that stores carbon, hardwood contributes to healthy ecosystems and sustainable construction practices. In design, it plays a growing role in the emerging trend of biophilic design, which connects people with natural elements indoors - supporting lower stress, improved focus, and a greater sense of well-being in spaces ranging from homes to healthcare facilities.
Despite these advantages, the hardwood lumber industry faces persistent challenges. For decades, it has contended with the rise of petrochemical-based substitutes that mimic the look of wood, but lack its ecological benefits. While many consumers acknowledge real wood’s sustainability, cost often outweighs conscience when making final purchasing decisions.
Today, the Canadian hardwood sector is at a critical juncture. It has long maintained strong cross-border relationships, supporting design, manufacturing, and construction with a full spectrum of hardwood species. In Quebec and Ontario, hardwoods account for nearly one-third of forestry production. But the industry is under strain from reduced access to capital, labour shortages, unstable markets, and the impact of tariffs. The number of sawmills is declining, threatening rural communities that rely on them.
In this environment, Canadian hardwoods remain a clear, compelling choice. They are durable, renewable, beautiful, and versatile—ideal for flooring, paneling, millwork, and furniture. Their use supports not only design excellence but environmental responsibility and community livelihoods.
The WMC is committed to strengthening and highlighting the industry, including on topics such a hardwood, through strategic partnerships like those with CHB and NHLA. By connecting key associations and companies in the value-added wood industry, WMC continues to foster innovation, education, and cooperation in advanced wood processing. To stay up to date on the Wood Manufacturing Council, visit www.wmc-cfb.ca to join our mailing list.
