As it celebrates its 120th anniversary, Altendorf Group is bundling its brands, expertise and production structures under the Altendorf name.
Under the motto “From pioneer to the craftman’s best friend,” the company is merging all of the group’s machines and digital solutions under the Altendorf brand.
With this step, the Altendorf Group is completing its transition from a multi-brand to a clear single brand strategy.
For craftsmen and retailers, this means a uniform brand image, coordinated designs, a consistent operating and control concept, and integrated service and digital solutions – combined with a clear promise of quality from a single source. The standardization of the brand architecture is part of a long-term strategic orientation. The aim is to reduce complexity, strengthen market recognition, and further simplify cooperation with customers, retailers, and partners.
In addition to brand unification, Altendorf is investing specifically in its production and manufacturing structures. The production of edgebanding machines, previously located in Hüllhorst, is being gradually integrated into the production site in Minden. By bundling its activities, Altendorf is pursuing the goal of creating synergies, harmonizing processes and bringing together expertise. In addition to efficiency gains in manufacturing, the focus is on organizational and logistical optimizations.
For 120 years, Altendorf has been developing technologies for the trade – from the development of the Altendorf-type sliding table saw to today’s digitally networked solutions. The path from technological pioneer to a reliable partnership with the trade also shapes the current orientation of the company.
The single-brand strategy and investment in production will provide safe, productive and easy-to-use technologies – with responsibility, partnership and a clear vision of the future.
