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Building What's Next: Inside AWMAC's moment of transformation

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AWMAC by Carolynne Yeomans
Carolynne Yeomans is the National Executive Director for the Architectural Woodwork Manufacturers Association of Canada. She can be reached at 204-297-2167.
Every association has a turning point — a moment when years of quiet groundwork begin to reveal something bigger.
For the Architectural Woodwork Manufacturers Association of Canada (AWMAC), that moment is now. 
Across the country, change is taking root: In how standards evolve, how quality is verified, and how members connect under one shared vision.

Redefining standards for a new generation
For more than half a century, AWMAC’s standards have defined excellence in architectural woodwork — shaping how millwork is specified, fabricated, and installed across Canada.
But today’s manufacturing world is transforming at a pace that demands more than updates. Automation, sustainability, and new materials are rewriting what’s possible — and AWMAC is leading the way forward.
In partnership with the Woodwork Institute (WI), AWMAC is preparing to unveil NAAWS 5.0, the next evolution of the North American Architectural Woodwork Standards. More than a revision, it represents a reimagining of how standards are maintained and shared — embracing digital platforms, real-time feedback, and data-driven improvement.

“Standards can no longer simply keep up. They must lead.”
— AWMAC National Executive Director, Carolynne Yeomans

Modernizing quality and consistency
Alongside NAAWS, AWMAC’s Guarantee and Inspection Service (GIS) is undergoing its own transformation. For manufacturers, architects, and clients, GIS has long provided assurance that work meets the highest standard. Now, it’s being re-engineered to deliver even greater efficiency and insight.
Through digital inspection tools, real-time data collection, and modern reporting systems, GIS is evolving into a performance platform — one that supports consistent outcomes from coast to coast while offering new opportunities to analyze trends and strengthen quality management.

“We’re rethinking GIS from the ground up — not just to make inspections more efficient, but to build a data-driven picture of quality across Canada. For the first time, we’ll be able to see where we’re strongest, where we can improve, and how we can support consistency nationwide.”
— Kasia Robinson, national GIS program manager, AWMAC National 

From chapters to one connected community
Change at AWMAC isn’t only technical — it’s cultural. The association’s greatest strength has always been its regional Chapters, where members volunteer, connect, and advance woodworking excellence locally.
At the center of it all are AWMAC’s members. Their dedication, expertise, and pride in their craft give both the chapters and the national organization their purpose and vitality. Without their continued engagement, there would be no foundation on which to build collective progress.
As these initiatives roll out simultaneously across Canada, the goal remains clear: to build a stronger, more connected AWMAC — one that speaks with a unified national voice while continuing to celebrate the distinct strengths and leadership of each region.
AWMAC’s strength lies in moving forward as one — many regions, one shared purpose.

All roads lead to Québec City
Next June, the woodworking community will gather in Québec City for the 2026 AWMAC National Convention. It promises to be more than an event — it will be a milestone.
Attendees can expect a forward-looking program exploring design, technology, sustainability, and the craft of architectural woodwork. It will also offer a first look at what’s next for AWMAC — including the unveiling of several key initiatives that have been quietly taking shape over the past year.
The details remain under wraps for now, but the message is clear: AWMAC’s future is being built today.

Looking Ahead
At its heart, AWMAC’s transformation is about more than systems or standards. It’s about people — craftspeople, educators, architects, and manufacturers — who believe that excellence in woodwork is both an art and a science.
As AWMAC modernizes, it continues to honour the craftsmanship and collaboration that built the industry — while embracing the innovation that will carry it forward.
Because in the end, the work of building what’s next never truly stops. 

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