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Marc Forbes and Mace Yenicare join WEINIG Canada.
WEINIG Canada strengthens its regional coverage with two new account managers reinforcing its commitment to deliver strong, localized support to customers across the country.
As part of the company’s continued investment in regional service, technical expertise and long term partnerships, Marc Forbes joins the team as account manager for Ontario, and Mace Yenicare steps into the role of account manager for British Columbia.
Their appointments reflect WEINIG Canada’s focus on providing responsive, knowledgeable representation in key markets while strengthening our presence in two of Canada’s most active woodworking regions.
“This expansion of our sales team underscores our belief that strong local relationships are essential to long term customer success. WEINIG Canada is part of the global WEINIG Group, a leading provider of solid wood and panel processing technology with a long standing reputation for innovation, precision, and reliability. With a comprehensive portfolio that spans moulding and planing machines, CNC machining centers, finger jointing systems, automation solutions, and tooling, WEINIG supports manufacturers of all sizes, from custom shops to large scale industrial producers.
“Our solutions are designed to optimize production flow, increase material yield, improve finished product quality, and help businesses scale efficiently in competitive markets. Across Canada, customers rely on WEINIG not only for advanced machinery, but for trusted guidance, application expertise, and long term partnership. We work closely with manufacturers to understand their production goals, workforce challenges, and growth plans, ensuring the technology implemented aligns with both current needs and future vision. Our mission is to help manufacturers improve efficiency, maximize yield, embrace automation, and remain competitive in an evolving marketplace.
“By investing in strong regional account management, we ensure customers have direct access to knowledgeable professionals who understand both the technology and the local market landscape, while remaining backed by the strength and innovation of a global organization.”
“We are excited to welcome Marc Forbes and Mace Yenicare to WEINIG Canada as account managers, strengthening our commitment to serving customers across the country,” says Ken Ellston, director of sales & service, WEINIG Canada
“In their roles, Marc and Mace will work closely with our partners to understand their production goals, provide tailored equipment solutions, and ensure a seamless experience from initial consultation through ongoing support. Their industry knowledge and customer-first approach enhance our ability to respond quickly, build long-term relationships, and deliver real value to Canadian manufacturers.
“As our customer base continues to expand, adding two dedicated account managers supports our growth strategy and reinforces the strength of our rapidly growing Canadian team,” Ellston says.
Marc Forbes, account manager, Ontario
Marc Forbes joins WEINIG Canada as account manager for Ontario, bringing more than 20 years of experience in manufacturing and technical sales. He spent over two decades in the metal industry managing quality testing and CNC based manufacturing operations, building deep expertise in precision production environments. Over the past five years, Marc operated his own custom cabinetry business, giving him firsthand insight into the needs and challenges of woodworking manufacturers. His experience as both a supplier and a customer fuels his enthusiasm for WEINIG’s equipment and solutions. Based in the Niagara region of Ontario, Marc is relationship driven and committed to building strong, genuine partnerships. Outside of work, he serves as vice president of his local baseball association, coaches youth baseball, and enjoys hockey and DJing in his free time.
Mace Yenicare, account manager, British Columbia
Mace Yenicare joined WEINIG Canada on Jan. 12 as account manager for British Columbia. He brings over six years of B2B sales and territory management experience in specialized industries, including high end machinery and building materials. Most recently, Mace spent five years with a woodworking OEM, further strengthening his industry knowledge and understanding of customer operations. He is known for being strategic, results driven, and solution oriented, with a strong passion for automation and production efficiency. Mace thrives on working with manufacturers who are ready to elevate their operations. He takes a consultative approach, focusing on understanding each customer’s goals and challenges in order to deliver solutions that create meaningful, measurable value. Located in Vancouver, British Columbia, Mace enjoys staying active outside of work. He plays soccer and takes full advantage of British Columbia’s mountains by snowboarding whenever possible.
Continued commitment to Canadian manufacturers
The addition of Marc and Mace strengthens WEINIG Canada’s regional presence and underscores its long term commitment to serving the Canadian woodworking industry with excellence. As manufacturers face increasing labour challenges, rising material costs and growing demand for automation and digital integration, WEINIG Canada remains focused on providing innovative solutions backed by dependable local support.
Their team works closely with customers to evaluate production processes, identify efficiencies, and implement scalable systems that drive sustainable growth.
By expanding the account management team in Ontario and British Columbia, WEINIG will be able to deliver faster response times, deeper territory engagement and stronger on the ground relationships.
WEINIG Canada remains dedicated to helping manufacturers grow, automate and succeed with trusted technology, comprehensive solutions, and a team that stands behind every machine they install
