Federico Broccoli, president/CEO of Biesse America and Canada, kicked off the new campaign by presenting the Make-A-Wish Foundation with a check for $6,000 to sponsor a child’s wish.
More than 400 people attended Biesse Group North America’s launch event for the Make-A-Wish Night to launch the company’s ‘Give’ campaign at last month’s AWFS Fair in Las Vegas, Nevada.
Federico Broccoli, president/CEO of Biesse America and Canada, kicked off the new campaign by presenting the Make-A-Wish foundation with a check for $6,000 to sponsor a child’s wish, pointing out that while companies fight for market share, these children are the real heroes fighting for their market share of life.
In addition to the first sponsorship, Biesse is donating $100 to Make-A-Wish for each machine sold at the show and thanked everyone for helping them bring hope, joy and strength to children with life-threatening medical conditions.
AWFS 2015 was the most successful show to date for Biesse America with more than 1,000 attendees from 750 companies visiting their booth for demonstrations.
