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HOMAG Group co-founder Gerhard Schuler passes away at 92

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Photo: HOMAG Group
Gerhard Schuler

The co-founder of the HOMAG Group, Gerhard Schuler, has passed away peacefully and surrounded by his family at home on Feb. 23, 2020.
In 1960, Gerhard Schuler and Eugen Hornberger jointly established the company Hornberger Maschinenbaugesellschaft oHG, the precursor of today’s HOMAG Group. Since the company’s inception, as a managing director and member of the Board of Management, Schuler continued to shape the HOMAG Group until the year 2015, most recently as honorary chairman of the Supervisory Board of HOMAG Group AG.
With engineering excellence and vision, the HOMAG Group succeeded in becoming the world market leader. Numerous innovations in the early years are attributable to the founders.
One of Schuler’s most important achievements was the HOMAG Group’s international expansion. Schuler’s strategic vision gave rise to a comprehensively standardized product range, worldwide sales and service networks and the consistent extension of the service-providing functions. Under his stewardship, foreign production sites were established and numerous companies integrated into the Group – always with the objective of covering the customers’ entire value chain.
Following an apprenticeship as a carpenter, in 1952 he passed his master’s examination with distinction. Next, he completed his studies to become a wood technology engineer in Rosenheim, Bavaria. After this thorough vocational training, Gerhard Schuler successfully worked as a foreman of a furniture company in the Black Forest. At the age of 29, he became self-employed as a company consultant in the wood industry. SCHULER Consulting is a much sought-after partner to the industry across the globe to this day.
In all the years of his service to the HOMAG Group, Gerhard Schuler always paid special attention to the interests of his employees. In fact, he represented a key mainstay to them. In return for this achievement, 10 years ago the HOMAG workforce presented him with a memorial stone in HOMAG’s entrance area. He always sided with the workforce, even in difficult times. Structures in line with mutual trust and partnership and allowing the employees to participate in the company’s success were always extremely important to him and close to his heart.
This resulted in a specific corporate culture. It was important to Schuler to develop employees into co-entrepreneurs, such as by an employee capital participation, the implementation of partnership-based leadership guidelines as well as his commitment to in-house and external vocational and advanced staff training. To him, these attributes were the recipe to corporate success and a key contribution to the company’s competitiveness.

Gerhard Schuler received numerous distinctions and awards for his dedication and commitment:
  • Order of Merit of the Federal Republic of Germany, 1st class
  • Order of Merit of the Federal Republic of Germany, with ribbon
  • Appointment as Professor of the Nanjing Forestry University China
  • Honorary Senator of the Technical College of Rosenheim, Bavaria
  • Hugo Laue Medal from Rosenheim University
  • Business medal awarded by the federal state of Baden-Württemberg
  • Medal of merit of the Chamber of Commerce and Industry of the Northern Black Forest
  • CCI medal for future-oriented dealing with the environment
  • Eumacop prize award for outstanding entrepreneural life achievement for the benefit of the entire industry segment
  • Civic medal “Christophtaler in Gold” awarded by the city of Freudenstadt



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