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WTD Leaderboard August 1 2022
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Dulux Paints unveils 2021 paint forecast

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Nostalgic neutrals are making a comeback amid uncertain times.

Dulux Paints has released its soothing ‘Be Well’ 2021 Palette of the Year to help weary, overstimulated Canadians refresh their homes
The COVID-19 pandemic is not only having an effect on our lifestyles but also on our living spaces. After spending an unparalleled amount of time indoors, Canadians increasingly will look to fill their homes with natural, serene colours as a way to cling to familiar, soothing comforts.
That’s the message of forecasters at Dulux Paints by PPG in unveiling the brand’s ‘Be Well’ 2021 Palette of the Year, which is infused with soft, nostalgic neutrals. Think creamy oatmeal, warm latte, earthy turquoise and toasty ginger – organic tones that emit a sense of calm and tranquility.
“Even before the pandemic hit, Canadians were longing for more simplicity and restfulness in their lives after decades of overstimulation and overconsumption,” said Mitsu Dhawan, PPG marketing manager, Dulux Paints by PPG.
“The coronavirus strengthened consumers’ cravings for a slowed-down lifestyle, where human connection and mental and physical well-being are priorities. Our 2021 colour palette is like a big hug for the home.”
Drawing on the optimism associated with earthy influences, sustainability and nostalgia, the Be Well collection features three star hues – Transcend (DLX1079-4), a mid-tone sandy brown; Big Cypress (DLX1062-5), a shaded ginger with persimmon undertones; and Misty Aqua (DLX1147-3), a watercolour cerulean blue.
“These restorative colours work well both on their own and in combination with one another, with cool and soft aqua providing an unexpected pairing of freshness against the warm and light natural shades,” Dhawan said.
“The palette is made up of such versatile tones that any of them can be used as either the supporting or dominant colour in a room.”

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