HettichXperiencedays 2021 is a hybrid event platform designed to showcase Hettich's expertise.
Described as a turning point, Hettich says this hybrid event for 2021, will enable them to reach all customers and partners around the globe even under pandemic conditions.
Since COVID-19, no one is planning trade fairs in the normal way anymore. Questions of new lockdowns and customers who are either unwilling or prohibited from attending such events are common.
And these are exactly the kinds of questions Hettich has been asking in recent months and now, their answer for 2021, is HettichXperiencedays.
Dynamic platform principle provides flexibility
Hettich will be among the first next year to stage such an event. And as long as developments remain unpredictable, Hettich's main concern is to minimize the risks for all stakeholders.
"With our HettichXperiencedays, we are sending a clear signal in 2021," says Hettich Managing Director Rene Dionne.
"The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach.
“We invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or on location. And 2021 promises to be a very special Hettich experience for everyone."
Starting next spring, HettichXperiencedays will run for several weeks as a hybrid, all-inclusive program. That means that in addition to presenting new releases and opportunities to visit the show in real life, numerous virtual formats with exciting live acts are also planned. Worldwide, Hettich will be providing an attractive, progressive mix of information, inspiration, show elements and networking.
"Our event platform features various modules that can be combined in numerous ways. With the support of our international sales teams, we can offer a tailor made program for every target group throughout the entire event," Dionne says.
"Despite COVID-19, this will give us the opportunity to engage in intensive dialogue with our customers and partners from all regional markets and to inspire them with our solutions – whether offline on location, or online, whatever the case may be."