ZOW 2022 will go ahead as planned Feb. 8-10 in Bad Salzuflen, Germany.
We are getting a lot of questions at the moment about whether or not the show is going ahead in February and I want to say very clearly that we are committed to ZOW 2022, says Gerald Böse, president and chief executive officer of Koelnmesse.
“We will invest in this trade fair and not make it dependent on decisions by individual companies,” Böse adds. “That is why, after a two-year enforced hiatus for trade fairs, the preparations for this important industry gathering are currently in full swing, and the preliminary key figures are a cause for optimism for the team working with Matthias Pollmann and Maik Fischer.
“I’m convinced that the next ZOW will send a strong signal about the industry’s immense capacity for innovation to the European market. The initial forecasts for the event are positive, but there is still some way to go,” says Matthias Pollmann, vice president trade fair management.
“We are counting on even more companies participating in ZOW, thereby sending a clear signal to the supplier industry for a strong trade fair where orders are secured at the heart of the German furniture business.”
As a communication network and creative workshop for the suppliers of the furniture industry, as well as a trade fair where orders are secured, ZOW is – for reasons of geographical proximity alone – of great strategic importance for a large proportion of companies operating in Germany’s furniture and, in particular, kitchen industries with respect to their product innovation cycles. This makes ZOW one of the most vital business platforms – not only for Germany, but also for central Europe in general.
Under the stewardship of Koelnmesse, the event has significantly refined its profile as a trade fair for professionals over recent years. By introducing a new conceptual approach, in which networking and communication enjoy the same status as the presentation of product developments, Koelnmesse has returned ZOW’s focus to the core factors at the heart of its success.