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WTD Leaderboard August 1 2022
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Einhell acquires majority share in King Canada Tools

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Photo: Einhell AG
Einhell CEO Andreas Kroiss says the transaction will give Einhell access to the Canadian market and King Canada’s DIY and specialist trade customers.

Einhell Germany AG has acquired a majority share in King Canada, Inc.
The Montreal-based company is a well-established distributor of power tools, industrial equipment and accessories for the Canadian market.
Einhell Germany AG is an international market leader in cordless tools and garden equipment.
The combined resources of King Canada and Einhell Germany AG, will create stronger relationships with consumers, increase product assortment opportunities and leverage expertise and best practices. Einhell Germany AG is bringing its outstanding engineering in the field of rechargeable battery platforms to the collaboration. With the Einhell Power X-Change platform in particular, King Canada Inc. will gain access to the most competent battery system in the DIY market.
“We are thrilled to work together with Einhell Germany AG, as we take the next important step in our evolution and continue our work to expand our cordless program and product assortment,” said Howard Richman, president of King Canada Inc., who will continue to lead the Company.
“It is an exciting time for King Canada Inc.’s customers, employees, and partners.”
“The transaction will give Einhell Germany AG access to the third-largest DIY market in the world and King Canada Inc.’s DIY and specialty trade customers,” said Andreas Kroiss, CEO of Einhell Germany AG.
“Going forward, we are delighted to be able to offer cordless freedom to the Canadian market through our Power X-Change battery expertise. The business mission will remain the same: to be a dominant player in the bench top tools, industrial machinery and portable tool categories. The integration will provide strategic growth, continued exceptional customer service and provide additional employment opportunities with King Canada Inc. for this expansion.

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