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WEIMA June 2023 Leader
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Tony Boyce is AWMAC Ontario's newest life member

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Photo: Contributed
Tony Boyce
 

AWMAC Ontario is pleased to introduce its newest Life Member Tony Boyce.
Boyce has been in the furniture industry his whole life, starting work as a 16-year-old in England in 1972. His career started at Eastham Kitchens in Thornton Cleveleys, England and then at Schreiber Furniture in Runcorn, England.
He emigrated to Canada in April of 1988, with his wife Jackie and family. They were brought to Canada by Goldcrest Furniture in Toronto where Boyce worked as their production engineer for around 18 months. His biggest success was to introduce the metric system to Goldcrest Furniture. At that time Goldcrest Furniture was Hettich Canada’s biggest customer, accounting for over $2.5 million of business annually.
Boyce started work at Hettich Canada in November of 1989 as technical advisor. He was hired by his mentor, Ernst Ehlebracht, who was the president and CEO of Hettich Canada. Boyce’s role was to train their distributors, customers and Hettich Canada inside and outside reps on all Hettich products as well as set up all trade show booths and trouble shoot all non-conforming products.
Ehlebracht asked Boyce upon hiring him to become involved with AWMAC. Boyce served on the AWMAC Ontario’s Board of Directors for one year, but had to leave due to his workload at Hettich Canada.
As an ardent supporter of AWMAC, Boyce along with his wife Jackie, attended every AWMAC Convention from 1990 to approximately 2019.
In 2016 Boyce was offered a chance to go on the road as a territory sales representative starting in the Maritimes and covering New Brunswick, P.E.I., Nova Scotia and Newfoundland. Then, one year later in 2017, Boyce was also given the Northern Ontario territory. Finally in 2018, he was given Manitoba as an additional territory to manage.
Boyce retired from Hettich at the end of 2020 after more than 31 years.
“AWMAC Ontario would like to congratulate him on his retirement and thank him for all his support of AWMAC throughout his years at Hettich. We look forward to Tony continuing to join us at AWMAC events.”

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